Why We Built Alpine: Dental Software Shouldn’t Require a Sales Pitch to Evaluate

Think about the last time you signed up for software. Maybe it was a project management tool, an accounting app, or a design platform. You went to the website, created an account, and started using it. Five minutes, maybe ten.

Now think about the last time a dentist tried to switch practice management software. They requested a demo. Waited for a sales rep to call back. Sat through a presentation. Went back and forth on pricing. Signed a contract. Scheduled an implementation. Trained their team on someone else’s timeline. Went live weeks — sometimes months — later.

That process hasn’t changed in twenty years. We think it’s time it did.

Introducing Alpine

Alpine is a cloud-based dental practice management platform built for solo practitioners and small group practices. It includes everything a practice needs — charting, scheduling, treatment planning, billing and claims, cloud-based imaging, patient communication, and reporting — in a single platform you access from any browser.

But what makes Alpine different isn’t the feature list. It’s how you get started.

There’s no demo to schedule. No sales call to sit through. No implementation project to manage. You visit tab32.com/pricing, start a 14-day free trial, and begin managing your practice. Today. Not in six weeks after three follow-up emails from a sales rep.

Why Does Dental Software Still Work This Way?

Every other category of business software figured this out years ago. You can sign up for Slack, QuickBooks, Shopify, or Canva in minutes. You evaluate the product on your own terms, on your own schedule. If it works, you keep going. If it doesn’t, you move on.

Dental practice management software is one of the last categories where you still need permission to evaluate the product. You can’t see it, touch it, or test it with your own workflows until you’ve gone through a sales process. That creates a problem: dentists end up choosing software based on a controlled demo rather than their own real-world experience.

We’ve heard from too many dentists who signed a contract, went through a painful implementation, and then discovered the software didn’t work the way the demo suggested it would. By then, they’re locked in.

Alpine flips that. Evaluate it yourself. With your own data, your own workflows, your own team. No pressure, no pitch, no commitment until you’re ready.

What’s Included

Alpine is not a limited “starter” version of something bigger. It’s a complete dental practice management platform built for practices with one to five providers.

Clinical: Charting, treatment planning, perio charting, clinical notes, and imaging — all cloud-based and accessible from any location.

Billing: Claim submission, ERA integration, payment processing, and insurance verification through AI Eligibility — available as a pay-per-use add-on.

Patient engagement: Online scheduling, two-way messaging, appointment reminders, digital forms, and a patient portal through HelloPatient and integrated partners.

Reporting: Dashboards and reports that give you visibility into production, collections, scheduling, and practice health.

Cloud infrastructure: Built on Google Cloud. No servers to buy, no software to install, no IT staff to hire. Automatic backups, encryption at rest and in transit, HIPAA and SOC 2 compliant.

No Gatekeeping on Price Either

Alpine Start-Up is $125 per month for up to three providers in your first year. Alpine Established is $225 per month for up to five providers after that. No implementation fee. No training fee. No long-term contract.

We publish our pricing on the website because we think you should know what something costs before you have to talk to someone. That sounds obvious, but try finding the price of Dentrix, Eaglesoft, or Denticon on their websites. You’ll end up on a “request a quote” form.

Built for Dentists Who Don’t Have Time for a Sales Process

We built Alpine for a specific kind of dentist: someone who is busy seeing patients all day and doesn’t have time to sit through demos, chase down sales reps, or manage a multi-week implementation project. Someone who wants to evaluate software the same way they evaluate everything else in their life — by trying it.

If you’re a solo dentist looking for a modern cloud-based platform, a new practice owner setting up from scratch, or an office manager who’s tired of maintaining servers and dealing with legacy software, Alpine is built for you.

Get Started

Visit tab32.com/pricing to start your 14-day free trial. No demo. No sales call. No credit card. Just start.

If you have questions along the way, our support team is based in Sacramento, California, and available to help. But you don’t have to talk to us first. That’s the whole point.